Glencoe/
Glencoe English/
Persuasive Language in Commercials P. 194/
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E8N12/
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Read this commercial.
It's the middle of the afternoon, and you're hungry. Youknow you shouldn't go near that candy machine, but what can youeat instead? Why not reach for a Vitaroll? Vitarolls are adelicious, new , high©protein snack in a stick. There's tastytuna wrapped in a crunchy cheddar©cheese crust, tangy chicken ina delicate sesame©egg twist, and scrumptious peanut butter©raisinrolled in granola and touched with pure, natural honey. EatVitarolls hot or eat them cold right from the pack. Vitarollsare individually sealed to go anywhere. They're open©dated forfreshness. And they're good for you. A single Vitaroll with ahalf cup of milk has as much protein as three whole eggs©andprotein is necessary for good health. So try Vitarolls today. Remember Vitarolls when you want to snack sensibly.
What words in the commercial were chosen to make the listenerhungry?
What words flatter the listener?
What words appeal to the listener's concern about good health andproper diet?
What words suggest convenience?
What is the product's name? What does the word suggest?
How many times was the name Vitaroll repeated? Why was the nameused so often?
Can you think of some important points about the product thatwere not mentioned? Why do you think they were not discussed?
Advertisers decide what qualities in their products willimpress purchasers. Commercials stress qualities and play downor ignore things that people will not like. Commercials usewords that suggest favorable ideas.
ť"PREPARING•ś
Work with three other students.